Pixel Platform 1.0
Product Design – SaaS Platform
Introduction
Expediting virtual event creation for event organizers with a brand new SaaS platform.
A One-Stop Solution
For the first year after Pixel Canvas’ pivot to become a virtual event company, we developed 10+ virtual events for different major corporations, each one engaging, well-crafted, yet costly for us and the clients. Knowing that clients always requested the same digital event features like chats, livestream, and gamification, an idea came to mind: what if we pack our most popular features into a platform that streamlines customizable virtual events?
For this product, I conducted market research and UX research to first gain a deep understanding for targeted users, then I synthesized the findings to assist managers in product strategy planning. I then worked with the rest of the UX team to design an end-to-end experience for Pixel Canvas’ first virtual event SaaS platform.
Lessons Learned
1. Value and Trust the Design Process
This was the first product I took part in designing. Being at an early startup feels like we are building a car as it runs at the same time. Oftentimes it seems easier to skip things like user flows and journey mapping to save time. Despite the circumstances, I still value and trust the process. At the end of the day, it’s up to the designers to stand our ground and convince the other teams to do things “the right way” instead of skipping steps and rushing on. The persistence pays off when usability data shows a high level of success for the parts of the platform that were developed through the full design process.
2. Be Resourceful
When there are no abundant resources during product development, I learned to be resourceful with what we had. For example, when we did not have the fundings to survey the potential users, we examined competitors and past company products instead. The replacements aren’t perfect, but it is better than not having any research.
3. My Strengths as a Designer
Working at a small company means that I have to work on things that are usually not required of a designer. I took this as an opportunity to expand my knowledge. I learned that I excel at analyzing research data, learning new softwares and putting them into practice. I grew more confident knowing that I can thrive even when I am working on something that is outside of my comfort zone.